On the Leads page you can view information about people you’ve saved as leads and send InMails to them, send a connection request or view their profile. The right side of the page shows your recent activity and searches to help you keep track of your social selling activities. The top menu of Sales Navigator lets you browse the accounts or leads you’re following, go to your inbox, or manage seats if you’re using Team Edition. The left side of the home page lets you filter what you see in your feed by potential leads, news about leads (when your leads are mentioned by others in the news), share by leads, as well as news and shares by accounts. That, in turn, may provide opportunities to reach out and engage. This makes it easier for you to keep up with the prospects you’re most interested in, and see what’s on their minds. You can also get notifications through the Connected for LinkedIn mobile app when leads publish content. Once you define a lead or account, anything they publish is rolled up here. Once nice thing about Sales Navigator is that you don’t need to connect with a person to define them as a lead. On the home page, at the center of Sales Navigator are updates from people you’ve defined as leads and companies you’ve defined as accounts.
#Using linkedin navigator for sales free#
Moreover, both free and paid versions of LinkedIn offer good contact tracking through the Relationship and Contact tabs. It offers monthly InMails to directly message prospects, lets you view more profiles, provides details on who’s viewed your profile, lets you execute advanced searches and save searches. The first thing that many LinkedIn Premium users ask is why? LinkedIn Premium is a great social selling tool by itself. Finally, I’ll walk you through a couple of social selling “Wow” scenarios that illustrate how Sales Navigator can be a powerful social selling tool. We'll also talk about what you and your team need to do to get the most out of it. I’ll compare Sales Navigator to regular LinkedIn, I’ll tell you about the experience it provides, the nice features included, and what we consider the killer features.
I’m going to lay it out for you in this article. If you research it, you’ll find a lot of statements similar to, “it’s worth it, if you have the right process.” That doesn’t really answer the questions about the value it provides or what it takes to get the most out of it.
In talking to our clients we've found that a few people don’t know about Sales Navigator, more don’t understand it, and still more don’t grasp the value, even once they try it. In fact, prior to the release of Sales Navigator at the end of July 2014, regular old LinkedIn was the way social selling was done on LinkedIn. The previous statement can make people look at you sideways because LinkedIn, both the free and premium versions can also be used for social selling. It’s a different subscription and experience than LinkedIn that’s designed specifically for social selling using LinkedIn’s mountain of B2B data. LinkedIn Navigator is LinkedIn’s sales tool.
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